Why Is Getting a Drink in New Jersey So Complicated?

New Jersey real estate agent looking stressed over a beer flight at Five Dimes Brewery in Westwood, NJ.

Sometimes New Jersey real estate calls for a market analysis. Sometimes it calls for a beer flight at Five Dimes Brewery in Westwood.

Being a real estate agent in New Jersey can drive a man to drink.

One day I’m watching a first-time buyer’s father torpedo a perfectly good deal because he bought his own house in 1989, owns a toolbox, and therefore considers himself part home inspector, part contractor, and part Warren Buffett.

The next day, someone with a 520 credit score, three pit bulls, and the confidence of a hedge-fund manager applies for my rental listing while offering $250 below asking, apparently under the impression that landlords enjoy both risk and coupons.

Then I walk into a listing appointment where the owner wants to price the house $250,000 above market value because they installed solar panels, upgraded the doorknobs, and have what I can only assume is an extremely valuable emotional attachment to the backsplash.

So after a week of that, Friday night arrives and you think, “At least getting a drink in New Jersey should be simple.”

Apparently, that was optimistic.

New Jersey has loosened some of its alcohol rules in the last few years, particularly for breweries and takeout cocktails. But we still have population-based liquor-license limits, municipal rules that can change when you cross a town line, breweries that can coordinate with a food truck but cannot operate their own kitchen, and entire towns where retail liquor licenses simply aren’t issued.

And if you’re thinking about escaping New Jersey someday, this is exactly the kind of little quality-of-life difference that never shows up on a property-tax calculator.

The Old Brewery Rules Somehow Managed to Stop the Fun

For years, New Jersey’s craft brewery rules were almost comically specific.

Under the rules that were still in effect in 2022, a limited brewery could hold only 25 public special events on-site each year and obtain permits for only 12 off-site events. Live amplified music, DJs and televised championship sporting events counted toward the on-site limit. Even advertising a regular-season game on social media could turn it into an official “special event.”

Breweries also weren’t permitted to coordinate with food vendors or food trucks on their premises. They could hand you a restaurant menu, but they couldn’t arrange for the food truck sitting outside to feed you.

That changed substantially in January 2024.

The new law allows craft manufacturers to hold unlimited on-premises special events, up to 25 permitted off-premises events per year, unlimited private parties, and to coordinate with restaurants and food trucks. The old brewery-tour requirement was also eliminated.

So trivia nights, live music, football games and food trucks no longer have to be treated like some kind of underground speakeasy operation.

Progress.

But this is New Jersey, so naturally there is still a catch.

A Brewery Can Pour You a Flight, but It Still Can’t Make You a Burger

A New Jersey craft brewery can now coordinate with a restaurant or food truck and even provide customers with menus.

What it still cannot do is operate its own restaurant or kitchen.

The law allows breweries to sell limited snacks such as packaged chips, crackers and nuts, plus nonalcoholic drinks. But if you want an actual meal, it has to come from somewhere else.

That produces a very Jersey arrangement:

“We can make the beer.”

“Great. Can you make me a cheeseburger?”

“Absolutely not. But here’s the phone number for the pizza place across the street.”

The restriction did not appear out of nowhere. The state has long tried to balance the privileges given to craft breweries with those of traditional bars and restaurants holding full retail liquor licenses.

And once you understand what a restaurant liquor license can cost here, you start to understand why the subject gets complicated.

The Six-Figure Liquor License

New Jersey limits the number of traditional liquor licenses a municipality can issue based largely on population.

Generally, a town needs a full 3,000 residents to support an additional plenary retail consumption license, the type typically used by a bar or restaurant. A full 7,500 residents is required for another plenary retail distribution license, generally used for package sales.

When supply is limited and somebody already owns the license you need, the market takes over.

That can mean serious money.

For example, Hillsborough sold consumption and distribution licenses for $355,000 and $410,000 in 2023, then set minimum bids of $350,000 when it offered additional licenses in 2024. Prices vary dramatically by municipality, but six-figure liquor licenses are very real in New Jersey.

Suddenly that BYOB sign at your favorite little Italian restaurant makes more sense.

The 2024 reform law also created a process intended to get long-unused licenses back into circulation. The NJ Division of Alcoholic Beverage Control said the changes could eventually make as many as 1,356 inactive licenses available, which represented roughly a 15% increase over the 8,905 active retail consumption licenses at the time.

That’s meaningful progress.

It doesn’t exactly turn a liquor license into something you pick up at Costco.

Buying a Bottle Isn’t Always Simple Either

New Jersey’s statewide rule generally prohibits package sales of alcoholic beverages before 9 a.m. or after 10 p.m., although wine and malt beverages can be sold during broader hours in municipalities where on-premises alcohol sales are allowed during those hours. Towns also have the authority to impose additional restrictions.

Then there is the supermarket issue.

New Jersey is not one of those states where every major grocery chain has an aisle between frozen pizza and paper towels stocked with beer, wine and tequila. The state’s licensing system limits how many retail alcohol licenses one person or corporate entity can control, and retail licenses themselves are limited by population.

As someone who works in real estate, I find this amusing because New Jersey manages to apply the same philosophy to both development and drinking:

The answer might be yes.

But first, which town are we in?

Five Dimes Brewery: State Rules Changed, Local Approval Had to Catch Up

Five Dimes Brewery in Westwood is a perfect local example.

The brewery operates in the former L.N. Grand 5 & 10 building on Westwood Avenue. When it originally received zoning approval, that approval was based partly on the state brewery rules in effect at the time.

After New Jersey changed those rules, Five Dimes asked Westwood to modify its approval so it could take advantage of the expanded activities now permitted by state law.

Westwood’s zoning official determined that the original approval had involved a use variance and that the requested changes required a formal application to the Zoning Board. Several nearby property interests later appeared through an attorney in opposition to the amended application.

And this has not been a quick process.

As recently as the Westwood Zoning Board’s September 14, 2026 agenda, the application was still listed as a request for amended site-plan approval based on the changes in state ABC law.

That doesn’t necessarily mean the town is ignoring state law. Zoning approval and state alcohol regulation are two different things.

But it does create a wonderfully New Jersey sentence:

“The state says you can do it now, but you still need to go back to the zoning board.”

Anyone who has ever tried to add a deck in Bergen County is nodding right now.

And for the dog people, Five Dimes currently advertises its outdoor rooftop as pet-friendly, so at least somebody in the family can come along without checking a municipal ordinance first.

Last Call Can Change When You Cross a Town Line

Another very New Jersey feature is that municipalities can set their own alcohol-sale hours.

Take Rochelle Park.

Its current ordinance prohibits retail alcohol sales or service between 1 a.m. and 6 a.m. Patrons can stay until 1:30, but the rules are unusually specific: no new customers after 1 a.m., the house lights must come on at 1 a.m., staff must be stationed at the entrances, and every customer has to be out by 1:30.

“Without exception,” according to the ordinance.

That’s less “last call” and more “your mother just came downstairs and said the party is over.”

Drive into another municipality and the permitted hours may be different.

That’s one of the larger themes of New Jersey alcohol law: the state establishes the basic licensing framework, but local government can have a significant say in how alcohol is sold within its borders.

If you’ve lived in Bergen County long enough, that probably doesn’t surprise you.

We have 70 municipalities.

Of course we have 70 opinions.

Yes, There Are Still Dry Towns

Some New Jersey municipalities still don’t issue retail liquor licenses.

And one of them is right here in Bergen County.

Saddle River’s municipal code is remarkably direct:

“No retail alcoholic beverage license of any type shall be granted or issued” within the borough.

Rutherford, meanwhile, spent more than a century as a dry town before voters approved allowing on-premises alcohol sales in a 2019 referendum. The borough’s first restaurant liquor license wasn’t issued until 2023.

Then there’s Ocean City.

Its municipal code prohibits alcohol possession or consumption in restaurants, cafés and other food establishments, meaning this isn’t simply a town where restaurants happen not to have liquor licenses. Even bringing your own bottle to dinner is prohibited.

So if you’re escaping North Jersey for a weekend at the Shore and packing the cabernet, check which exit you’re taking.

To-Go Cocktails Are Officially Here to Stay

Here’s one rule that actually became simpler.

During the COVID era, New Jersey temporarily allowed certain restaurants and bars to sell cocktails in sealed containers for off-premises consumption.

On August 28, 2026, Gov. Mikie Sherrill signed legislation making those privileges permanent, just days before they were scheduled to expire on September 1. Eligible businesses can continue selling certain mixed drinks to go, and the legislation also preserves specified delivery privileges.

It took a temporary pandemic measure and several years of experience to get there, but your takeout margarita no longer has an expiration date written into state law.

I’ll count that as a win.

How Does New Jersey Compare With States People Move To?

This is where the subject becomes more relevant to Escape From New Jersey.

If you’re considering relocating, don’t assume alcohol laws automatically get simpler once you cross the Delaware River.

They just get weird in different ways.

StateWhat a New Jersey transplant might noticeNew JerseyLiquor licenses are population-limited, package-sale hours are partly state-regulated and partly local, and supermarket alcohol availability is relatively limited.FloridaBeer and wine licenses are not subject to Florida’s quota system, while full liquor licenses generally are. Stores selling packaged spirits under the applicable license must operate the liquor area separately from other retail merchandise.DelawareDon’t expect to grab a bottle of wine with your groceries there either. Delaware law defines a package store separately from grocery stores, convenience stores and drug stores.North CarolinaBeer and wine can be sold by qualifying food and retail businesses with the appropriate permits, but spirituous liquor is sold through local ABC stores rather than ordinary grocery stores.PennsylvaniaThe state still operates its Fine Wine & Good Spirits system, although licensed supermarkets and convenience stores can sell beer, and qualifying restaurant-license holders can obtain permits to sell limited amounts of wine to go.New YorkGrocery stores can be licensed to sell beer, cider, mead and certain wine products. Ordinary table wine and spirits fall under different licensing rules.

So no, New Jersey does not have a monopoly on complicated alcohol laws.

We may simply have perfected the paperwork.

Would Liquor Laws Make Me Leave New Jersey?

Probably not.

And that’s really the point.

Nobody should sell their Bergen County home, pack a moving truck and head to Florida because Publix makes it easier to buy a six-pack.

But when people ask me about leaving New Jersey, the decision is rarely about one big thing.

It’s property taxes.

Housing costs.

Retirement income.

Weather.

Insurance.

Traffic.

Family.

Healthcare.

How much house you can buy somewhere else.

And then there are a hundred little quality-of-life differences you don’t really think about until you’re standing in a supermarket in another state wondering why there’s a wine aisle next to the produce.

Those little things add up.

I’ve spent enough years in North Jersey real estate to know that deciding whether to stay, downsize or leave isn’t just a math problem. It’s a lifestyle decision with a very large financial transaction attached to it.

Before you decide where you’re going, it helps to know what the home you’re leaving behind is actually worth.

Not what Zillow says.

Not what your neighbor got three years ago.

And definitely not an extra $250,000 because you installed solar panels and really nice doorknobs.

If you’re a longtime Bergen County homeowner trying to decide whether to stay, downsize or escape New Jersey altogether, I’ll give you an honest look at what your home is worth and help you think through the real estate side of the decision.

The first round is on me.

Metaphorically.

I don’t have a liquor license, but I do have a real estate license.

[Contact Kevin Hill for a free home value consultation]

Kevin Hill

Kevin Hill is a 20 year+ real estate professional with Keller Williams Valley Realty in Woodcliff Lake, NJ who escaped to sunny South Florida for 5 years but “Just when I thought I was out, they pulled me back in!” and moved back to the Garden State. If you have any questions or want to see a topic covered in my blog, contact me at Kevin@escapefromnewjersey.com or 201-214-1349.

https://www.escapefromnewjersey.com
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